General Entry Requirements

You should have a minimum of two GCE A2-level passes (or equivalent), including any subject; and five GCSEs at grade C or above (or equivalent), including English Language. You may be required to attend an interview and/or provide a portfolio of work. If English is not your first language you will need to complete a Secure English Language Test at IELTS 6.0 or equivalent.

Additional Criteria

• Students with non-traditional entry qualifications but relevant experience or a suitable portfolio of work which is deemed a reasonable substitute for the qualifications may be made an offer.

Aims of the Programme

The principal aims of the programme are to:

• Develop focused knowledge and understanding of business, management, and digital marketing through a stimulating programme of study that is informed by both research and practice

• Equip you with the knowledge, experience and digital technical skills to develop your employability/career and to pursue further study and professional development

• Provide you with the opportunities to explore and critically apply concepts, theories and models used in business, management, and digital marketing

• Improve your personal development, competence, adaptability and self-confidence through critical enquiry and independent study.

Programme Structure

There are 3 levels: HE4, HE5, and HE6. Each level has 120 credits. All modules on the course at HE4 and HE5 are core. At HE6 student will take either the Dissertation or, if in suitable employment, the Business Project. At HE6 students will also take Strategic Management as core and 3 option modules.